Agreement to the processing of personal data - user registration

Privacy Statement
The personal data controller is AGS Trade s.r.o., ID: 27616169 , with registered office at Krejnická 2021, 14800 Prague - Chodov, which is also the operator of the electronic shop www.actionshop.cz.  It focuses on the sale of airoft equipment. AGS Trade s.r.o., does not collect and does not collect any personal data that the users of the server do not voluntarily provide themselves through inquiries and contracts, except for data obtained through cookies and tracking signals when a potential customer browses the website.

Why do you collect my data?
Any personal data that you yourself provide to us when you fill in our order or other forms, we need in order to properly perform the contract we enter or intend to enter into with you. This is a purchase contract that is concluded by remote (distance) means. Such processing is lawful on the basis of Article 6(1)(b) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.

We collect the remaining data for marketing purposes in order to offer our products and services in a targeted manner or for statistical purposes on the traffic to our website. We need this data in order to contact you again with new offers, promotions or to inform you about newly offered products or services. Such processing is lawful on the basis of Article 6(1)(f) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.

In this context, please note that you also have the right to object to the processing of data processed on the basis of the legitimate interests of the controller pursuant to Article 6(1)(f) of Regulation (EU) 2016/679 of the European Parliament and of the Council.

How do you collect my data?
We only collect data if you provide it yourself by filling in order forms or other forms, or if you provide it to us from third parties who fill in the forms automatically (logging in via Facebook, logging in via Google account, etc.). This is data that we need for the conclusion and performance of the purchase contract or for any disputes that may arise from the purchase contract.

Another category of data that we use for marketing purposes is obtained from cookies, Google Analytics, Facebook tools (Facebook pixel) or other tracking signals when you are on our website www.agstrade.cz, www.actionshop.cz.

In all cases, personal data is processed automatically. In individual cases (contacting a specific customer for product specification, resolving a complaint), we may also process your personal data manually. In connection with the use of Google Analytics services (for statistical purposes of website traffic) and the storage of cookies, there is always automatic processing of personal data.

We make every effort to protect the personal data we collect from you (whether as a client or as a visitor to the website). We store the personal data you provide to us on our work devices, which are restricted access and located in secure facilities.

You may opt out of the collection and use of information for ad targeting by visiting http://www.aboutads.info/choices or http://www.youronlinechoices.eu/

What are cookies and do you use them?
When you visit our website, you may see a notice about how and why we use certain cookies and we may offer you the option to accept the use of a particular cookie.

When you accept this option, a small amount of information may be stored on your device. These are small text files referred to as "cookies" and "anonymous identifiers" which may be made up of a random string of characters that is used for the same purpose as cookies.

Cookies are used to improve the productivity of websites and products, to tailor advertising to your interests and to enable certain features of websites or products.

How do cookies work?
In general, different types of cookies are used for different purposes. The following types are most commonly used:

Analytical cookies
These cookies are used to collect information about how the website is used. We use this information to improve our site and to monitor its performance. The cookies collect information anonymously about your activity on the website, and where you came to our website from, and the pages you have visited.

Technical cookies
These cookies are necessary for the proper functioning of certain areas of the website, such as e-commerce, product offerings, etc. This category includes both session and persistent cookies. Without these cookies, our website would not function properly or at all. Therefore, these cookies are always used, regardless of user preferences.

Third party tracking cookies
These cookies are used to collect information about how you use our website, what keywords brought you to our website and which websites you have visited, as well as how you came to our website.

Cookies to incorporate third party features
These cookies allow us to incorporate third-party features into the website, such as visitor response forms or social media icons that allow visitors to share content.

What information do you collect that could be used to identify me?
As with many other companies, we collect some personal information that can be used to identify you. This includes your name, date of birth, age, IP address, delivery address or other contact or residential address, contact details i.e. email address and telephone number and your payment details. We only collect this personal data when you provide it to us. We collect it when you contact us with your interest in goods offered by us or when you enter into a contract - usually automatically by filling in an order form on our website.

Do you share my data with third parties?
In the performance of a contract, we provide strictly necessary personal data to third parties such as carriers, payment gateways, etc. We require them to handle this data discreetly and not to use it for other purposes.

Other processors of personal data are:

  • FEO digital agency s.r.o. - e-shop licensor
  • Altus Software s.r.o. - licensor of the accounting and warehouse system Altus Vario
  • Trigis - information systems s.r.o. - technical support for Altus Vario
  • Smart Selling a.s. - provider of the application for sending business messages
  • Smartsupp - provider of website chat
  • Jiří Malůšek - service technician
  • Carriers - GLS, or others, which we use only exceptionally
  • Google Analytics
  • Facebook
  • Heureka - sending satisfaction surveys
  • SMSbrána s.r.o.

Possibly other providers of processing software, services and applications, but not currently used by the company.

Part of the terms and conditions of AGS Trade s.r.o. , is a provision that stipulates that personal data can only be used by the above companies, for the purposes of the proper functioning of the service, direct communication with the customer and for the statistical needs of the provider and also a provision that the above companies, never provide personal data to third parties

What rights do I have in relation to my data?
You have the right to request that we tell you what personal data we process about you, for what purposes, in what way and also who processes it for us.

You can request access to your personal data at any time, and request that we update, correct or delete your personal data (provided that this does not affect the performance of the contract).

If you do not request that we delete your data, we may keep it for as long as is necessary for the performance of the contract and then for as long as legal disputes may arise from our contractual relationship. As regards data held for marketing purposes, this may be retained for as long as services may be offered to you.

If you are no longer interested in our email newsletters, business offers, newsletters and other information, you can unsubscribe at any time in the relevant email.

You also have the option to file a complaint with the Data Protection Authority.

How can I contact you?
If you have any questions about this Policy or the above information, please contact us at info@actionshop.cz . You can also contact us at the postal address AGS Trade s.r.o., Krejnická 2021, 148 00 Praha - Chodov.

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